Developing Brand Architecture
Battenfeld Technologies Inc. is the nationwide industry leading manufacturer of shooting, reloading, gunsmithing and gun cleaning supplies. The company acts as the parent to a family of brands in the industry. Battenfeld approached the claybrook concepts team in need of a full website redesign to alleviate confusion between how Battenfeld relates to its numerous “children brands”. They were also looking to bring a fresh new look to the company’s online presence.
Responsive eCommerce Web Design
Our team developed a fully responsive, eCommerce solution to freshen the look and feel of the website. The website is designed with optimal customer experience in mind, for both eCommerce and information gathering. We also developed a built-in, web-based downloads application to allow Battenfeld to provide all the necessary product photos and copy to their dealer level clients.
Highly Custom WordPress Backend
The website was also developed with a highly custom WordPress backend allowing the company to create and remove brand families with the simple functions of WordPress. This extremely complex system was simplified by our team to produce an extremely user-friendly website management experience for their internal marketing team.
Visit the website at http://www.btibrands.com/.