A Personal & Savvy Agent
Andy Boyles approached the claybrook concepts team needing a full brand make-over. His old brand – tired, lacking congruency and differentiation – needed some assistance. We came to the rescue.
In a market where Realtors are a dime a dozen, Andy needed desperately to stick out with Brand Positioning, Strategy, and Messaging.
Visual Standards, Strong Foundation
We started by creating a brand identity that was modern and professional, stark in color and bold in flavor. The end product brings instant name recognition and allows a strong platform to visually communicate the language of the new Andy Boyles brand.
Our team created print materials via graphic design to communicate a congruent brand throughout all touch points with customers.
The brand strategy was built around Andy as a person. Incorporating the black and white photo where applicable, we developed a Andy-centric brand that is both personal and savvy, allowing customers to feel confident in him as their Realtor.
Responsive, Web App
Our team created a custom web app which connects to the MLS via RETS, one of the Missouri Realtor® database systems available to the industry. The web design implemented is congruent with his brand, fully responsive for future-proof mobile viewing, and presents a highly powerful way for Andy to engage his client base.
Visit the website here: www.andyboyles.com