Battenfeld Technologies Inc.

Battenfeld Technologies Inc. Responsive eCommerce Website

Category: Brand Planning / Technology

Developing Brand Architecture

Battenfeld Technologies Inc. is the nationwide industry leading manufacturer of shooting, reloading, gunsmithing and gun cleaning supplies. The company acts as the parent to a family of brands in the industry. Battenfeld approached the claybrook concepts team in need of a full website redesign to alleviate confusion between how Battenfeld relates to its numerous “children brands”. They were also looking to bring a fresh new look to the company’s online presence. 

Responsive eCommerce Web Design

Our team developed a fully responsive, eCommerce solution to freshen the look and feel of the website. The website is designed with optimal customer experience in mind, for both eCommerce and information gathering. We also developed a built-in, web-based downloads application to allow Battenfeld to provide all the necessary product photos and copy to their dealer level clients.

Highly Custom WordPress Backend

The website was also developed with a highly custom WordPress backend allowing the company to create and remove brand families  with the simple functions of WordPress. This extremely complex system was simplified by our team to produce an extremely user-friendly website management experience for their internal marketing team.

Visit the website at


Services Rendered

  • Strategy
  • Architecture
  • Messaging
  • Custom Web Design
  • Responsive Web Design
  • eCommerce Web Design
  • WordPress Backend
  • Web Based App

Client Benefits

  • Battenfeld was in dyer need of a new online presence, both in look and functionality. Our team was able to create a beautiful user interface and user experience to accomplish this goal.
  • The company needed to move their Dealer level customers from an FTP site to a web-based downloads application for all product marketing materials. We created this highly efficient platform, reducing management of this important business area tremendously.
  • Battenfeld now has a future-proof, responsive eCommerce website designed to sustain them for years to come with the ease of a WordPress system for easy internal management.

The new Battenfeld Technologies website includes a highly dynamic platform to show off mood shots, product images, video, and general brand architecture / strategy / positioning. This website was a 100% local, Columbia, MO web design.

The new Battenfeld Technologies website ( is a highly effective responsive design, optimized for any and all mobile viewing platforms.

More examples of the responsive, web app functionality of the new Battenfeld Technologies website (includes the custom Dealer Locator function).

This Caldwell Shooting Supplies homepage is a portrayal of one of the numerous brands Battenfeld owns and manufacturers. The website utilizes a custom WordPress backend to allow internal management of all aspects of each brand on the website.

This is a full page example of the new Battenfeld web design produced in Columbia, MO.