Adding Exposure and Value Through Video Testimonials
The Columbia College Grossnickle Career Services Center commissioned us to produce a series of student testimonials to act as a cohesive video series. The video series included six videos and was developed with the goal of reaching both current and prospective students with the valuable assets provided to them via the Grossnickle Career Services Center.The Power of Personal Experiences
The Power of Personal Testimony
The claybrook concepts team was able to guide the branding concept within this video campaign. The six videos are woven together by the same slogan: “When you think Career Services, think ________”. Each student presented their one word to describe their experience, the sum total of words creating a list of characteristics bringing the Career Services Center to life.
The shoot provided a great opportunity to produce conversational interviews in the field. We were able to utilize six locations on the Columbia College main campus in Columbia, MO. The three camera set-up produced our ability to create dynamic and engaging interviews that transcended the standard “talking-head” format of many video interviews.
We were responsible for the entire project creation including conceptual design, video campaign branding, motion graphics, sound integration, as well as full production and post production services.