Engaging a College Campus with Promo Videos
Columbia College approached the claybrook concepts team in need of a video resource that would act as a guiding force in a new Day Campus Spirit and Traditions campaign happening at their main campus in Columbia, MO. The College was looking for a strategic way to engage both on-campus and off-campus students, motivating them to engage with the local Columbia, MO campus life.
A Campus Wide Campaign Centered Around Video
We worked with the College over the course of 13 months to produce a video full of engaging motion graphics and compelling live event footage. The video is being used to tell the story of the College’s rich history of traditions while showing the modern day vibrancy within the present day College atmosphere. The video was launched with a host of other print and web campaigns to demonstrate the life on the campus and to effectively engage the student body.