Commercial Marketing

Commercial Marketing eCommerce Website & Identity

Category: Brand Planning / Design / Technology

Efficency, the Name of the Game

Commercial Marketing is a dealer sales resource for nationwide Retailers and Distributors in the Hunting, Shooting, and LE industries. When they approached claybrook concepts, they were utilizing phone sales for all ordering intake. The goal of our consulting and services was to move this entire system online, boosting efficency greatly.

Single-Sign On, eCommerce System

We created an umbel la single-sign on system to house each of the individual eCommerce ordering portals for the product Manufacturers Commercial Marketing represents. The system allows users to login and maintain one shopping cart while effortlessly moving between different brands and product lines.

Highly Powerful, Easy to Edit

The entire backend is housed in a custom WordPress content management system. This allows Commercial Marketing employees to add products and all content, handling ordering and sales through a system as easy to operate as facebook.

Establishing a Brand Identity

Match the power packed web design and eCommerce web application with a stark brand identity (logo) and you have the new Commercial Marketing. Established as a brand of expertise, this identity and tagline creation has brought stability to the Commercial Marketing brand.

Visit the website here:


Services Rendered

  • Strategy
  • Messaging
  • Brand Identity Development
  • Custom Website
  • Web Application
  • Print Materials

Client Benefits

  • The Commercial Marketing team was able to move sales from phone to online ordering with the web application our team developed. This increased their efficency tremendously.
  • The online platform allowed for analytics to be compiled, driving sales and empowering their in-the-field Sales Representatives.
  • Commercial Marketing established a highly professional brand to approach their industry wtih confidence.

This is the brand identity (logo) for Commercial Marketing. The identity is meant to elevate the professionalism and status of the brand, approaching nationwide dealer sales with confidence.

The Commercial Marketing brand identity (logo) on a dark background. The color scheme was created for optimal versatility.

Commercial Marketing web design. This site was designed as a single-sign on system, allowing dealers to order online through effective eCommerce and web design.

The website portal acts as an online, eCommerce ordering system. Within the single-sign umbrella of Commercial Marketing, individual manfacturers that are represented by Commercial Marketing have their own product lines listed. This is one item from the CMMG product line. *Price does not reflect actual pricing.

This is the initial page of the checkout cart for the eCommerce ordering system. This allows Dealers to interact with Commercial Marketing through an efficient web application. *Price does not reflect actual cost.

This is the full homepage of the single-page professional web design for Commercial Marketing.

Commercial Marketing print materials. These are the business cards for Commercial Marketing, a brand touch point created through graphic design.