Life’s Sweetest Moments
Theresa Kuhn of the St. Louis, MO area approached the claybrook concepts team with the need for a deliciously simple brand. Beginning with naming strategy, we sought to create a brand that captured Theresa’s elegant cake design through overall naming, business category creation, and tagline creation.
La Dolce Vita – “the sweet life” was this solution and Cakery as a business heading was the application.
We created a custom brand identity (logo), business cards, and social media presence to give this small start-up all it needed to approach her industry with confidence, creating cakes for life’s sweetest moments.