Roaring at the Competition
Adam Fuchs, personal tennis instructor in Columbia, MO, approached claybrook concepts to develop his business through brand development. Starting with naming strategy, we consulted Adam on the best name and website domain structure for his pursuits.
Additionally, we developed the brand identity (logo), creating a completely custom brand mark in the Tiger on the plaque holding the tennis ball in its mouth. The identity is meant to be confident and classy, the mixture of strong sans serif and script fonts accomplishes this balance.
Tiger Tennis Training is a perfect example of trend design. Adam works as an independent instructor working out of the Tiger Tennis Complex at the University of Missouri. We utilized the existing brand strength of the University of Missouri Tigers to employ a memorable and impactful brand in the Columbia, MO market.