Tiger Tennis Training

Tiger Tennis Identity & Print Materials

Category: Brand Planning / Design

Roaring at the Competition

Adam Fuchs, personal tennis instructor in Columbia, MO, approached claybrook concepts to develop his business through brand development. Starting with naming strategy, we consulted Adam on the best name and website domain structure for his pursuits.

Additionally, we developed the brand identity (logo), creating a completely custom brand mark in the Tiger on the plaque holding the tennis ball in its mouth. The identity is meant to be confident and classy, the mixture of strong sans serif and script fonts accomplishes this balance.

Tiger Tennis Training is a perfect example of trend design. Adam works as an independent instructor working out of the Tiger Tennis Complex at the University of Missouri. We utilized the existing brand strength of the University of Missouri Tigers to employ a memorable and impactful brand in the Columbia, MO market.

Services Rendered

  • Strategy
  • Naming
  • Brand Identity Design

Client Benefits

  • The client gained insight that allowed his business naming and brand identity (logo) design to be optimized for his local Columbia, MO market – playing off the trend of the University of Missouri.
  • The Tiger Tennis Training brand elevated the status of the customers business and allowed further growth with a professional foundation.

The Tiger Tennis Training brand identity (logo). The naming, brandmark, and full brand identity were claybrook concepts creations. The naming was based on trend design for effective business structure in Columbia, MO. Additionally, the Tiger Tennis Training Identity color scheme – Graphic design elements of the brand identity.

The Tiger Tennis Training business card. Graphic design and print materials for the brand.